WTR Social Strategy & Execution

"Don’t need a Rolex to tell you that it’s time for some incredible racing. ⌚️ Welcome to #Rolex24 Race Day!"

"Don’t need a Rolex to tell you that it’s time for some incredible racing. ⌚️ Welcome to #Rolex24 Race Day!"

"Our mirrors look back, but we don’t 😤"

"Our mirrors look back, but we don’t 😤"

"All we asked for this year is some hardware 🏆🏆"

"All we asked for this year is some hardware 🏆🏆"

"A triple threat has never looked so good 😍"

"A triple threat has never looked so good 😍"

“AHHHHH, that’s hot”

“AHHHHH, that’s hot”

"The No. 10 car is blue 💙, The No. 40 is red ❤️, The No. 45 speaks Italian 🇮🇹, But all three stay in your head 😃"

"The No. 10 car is blue 💙, The No. 40 is red ❤️, The No. 45 speaks Italian 🇮🇹, But all three stay in your head 😃"

Favorite Copy.

  • "'Neoooowwwwww' - Our Cars"

  • "Siri, how do you say 'zoom' in Italian?"

  • "You don't need a Rolex to know it's time for some great racing"

  • "Burning gas and going fast"

Goal: Generate a social strategy and execute accordingly, encouraging growth across WTR’s social channels

Idea: Showcase team personality and aesthetics via both copy and media choices, following current trends while retaining brand identity

Product: Continued social coverage featuring photo, video and graphic assets

Result: Channels saw 10.1% growth in followers and 4% growth in overall engagement