Overview.

Working at CoForce afforded me the ability to work with championship-winning race teams like Wayne Taylor Racing (WTR). While on the Wayne Taylor account, I was charged with the creation of media for use on social channels as well as social strategy, including copywriting and analysis.

I also worked in a public relations role for WTR, writing press releases and other forms of strategic communication for the iconic brand.

Projects.

WTR Social Strategy & Execution

Goal: Generate a social strategy and execute accordingly, encouraging growth across WTR’s social channels

Idea: Showcase team personality and aesthetics via both copy and media choices, following current trends while retaining brand identity

Product: Continued social coverage featuring photo, video and graphic assets

Result: Channels saw 10.1% growth in followers and 4% growth in overall engagement

WTR Graphics

Goal: Revitalize WTR’s online image with consistent and modern graphics

Idea: Graphic suites for race results, in addition to event graphics to highlight each unique race the team participated in

Product: Over 50 graphics, spanning the entirety of the season for multiple use cases

Result: Posts featuring graphic assets saw an average of 15.3% higher engagement than normal posts