Wienerschnitzel Social Strategy & Execution

"Studies show that sharing Wienerschnitzel’s Mini Corn Dogs leads to happier relationships, so tag who puts the honey in your honey batter!"

"Studies show that sharing Wienerschnitzel’s Mini Corn Dogs leads to happier relationships, so tag who puts the honey in your honey batter!"

"Them: 'How many delicious ingredients do you want on the Chicago Dog?' Chicagoans: 'Yes.'"

"Them: 'How many delicious ingredients do you want on the Chicago Dog?' Chicagoans: 'Yes.'"

"Indulge in some delicious self care 🥰😌 Tag your Chili Cheese Compadre below!"

"Indulge in some delicious self care 🥰😌 Tag your Chili Cheese Compadre below!"

"Our usual designer was too busy enjoying our delicious Watermelon Lemonades and Floats to make a post for National Watermelon Day, so admin gave it a go! Enjoy a sip of summer with our Southern Lemonades and Floats!"

"Our usual designer was too busy enjoying our delicious Watermelon Lemonades and Floats to make a post for National Watermelon Day, so admin gave it a go! Enjoy a sip of summer with our Southern Lemonades and Floats!"

"All our links lead to happiness! Click the link in bio to start your online order."

"All our links lead to happiness! Click the link in bio to start your online order."

"Our flavor-filled itinerary includes stops at pineapple, savory bacon, and grilled onions, with a tasty layover at guava sriracha BBQ sauce. ✈️🍍"

"Our flavor-filled itinerary includes stops at pineapple, savory bacon, and grilled onions, with a tasty layover at guava sriracha BBQ sauce. ✈️🍍"

"Our secret ingredient is ✨love ✨"

"Our secret ingredient is ✨love ✨"

Favorite Copy.

  • "On a scale of extremely scrumptious to positively divine, how would you rate the BBQ Luau items?"

  • "We’re not saying that Sinatra would’ve loved the Chicago Dog, but we’re also not not saying that."

  • "Chili cheese fries are like cucumbers over your eyes, except they’re french fries, and they go in your mouth, and are nothing like cucumbers on your eyes."

  • "9/10 french fries recommend bathing in Wienerschnitzel’s delicious chili to reach the highest levels of self fulfillment."

  • "Wienerschnitzel is bussin bussin on god fr"

Goal: Create fun and informational content for customers following Wienerschnitzel social pages

Idea: Publish images and copy that follow current trends and ideas while retaining Wienerschnitzel’s unique brand voice and values

Product: Across three months, my team and I wrote and designed 32 posts for Wienerschnitzel and their subsidiary Hamburger Stand

Result: Our posts saw either similar or raised engagement in comparison to preceding and following posts, with some seeing 200% higher engagement than average