Overview.
Wienerschnitzel was my primary account while at Innocean Worldwide, and writing copy for them taught me great deal about finding the right brand voice in a very competitive market.
I primarily worked on smaller projects for Wienerschnitzel, focusing on social media posts and banner ad campaigns.
Projects.
Wienerschnitzel Social
Goal: Create fun and informational content for customers following Wienerschnitzel social pages
Idea: Publish images and copy that follows current trends and ideas while retaining Wienerschnitzel’s unique brand voice and values
Product: Over three months, my team and I wrote and designed 32 posts for Wienerschnitzel and their subsidiary Hamburger Stand
Result: Our posts saw either similar or raised engagement in comparison to preceding and following posts, with a few seeing more than 200% higher engagement than average
Hamburger Stand Banner Ads
Goal: Produce concise and effective banner ads for Hamburger Stand to be used for Pandora ad runs
Idea: Create simple slogans emphasizing the food in order to drive business to nearby locations
Product: The three options to the left were presented to client
Result: The “We Stand for MMMM!” option was chosen and used through the Fall of 2022