Goal: Highlight Hyundai’s efforts in motorsports via their shared media channels

Idea: Produce content that corresponds to current trends while emphasizing the brand’s key selling points

Product: Social posts across the entirety of the 2024 season, showcasing Hyundai’s various motorsports efforts

Result: Increased engagement and interest in motorsports related content on Hyundai’s channels, in addition to a growth in the allocation for motorsports-related content