Hyundai x Houston Texans

Favorite Copy.

  • "Houston, it's time for liftoff."

  • "A giant leap for mankind"

  • "Setting our sights beyond the moon"

  • "You'll swear it's rocket powered"

  • "Stratospheric Performance"

  • "Intercepting the competition"

  • "The best 5 yards in the game"

Goal: Write original copy for banner ads for new Hyundai models to be displayed during Houston Texans games

Idea: Write short, memorable lines that referenced both football and unique aspects of the City of Houston

Product: 30 lines of copy to be submitted to client, along with mock ups of the banner ads

Result: 4 lines were chosen and submitted to client for use over the 2022 - 2023 season