Golden Arm Award Social Coverage
"Jalen WILL-THROW for 3 touchdowns 😮💨"
"Cam Ward is Miami Magic 🪄"
"DILLON GABRIEL IS THAT. GUY."
"@cadeklubnik had his CLAWS out against App State 🐅"
Goal: Provide updates and real time reactions throughout the college football season in regard to the progress of the Golden Arm Award
Idea: Player of the week announcements in addition to real time coverage of games to supplement scheduled updates
Product: Player of the Week graphics and posts highlighting award sponsors and players in addition to update videos
Result: 20% higher engagement on Instagram; Twitter saw more than 300% higher engagement on key posts