Emerald Isle Fishing Tournament

Goal: Increase registration numbers for Emerald Isle’s annual fishing tournament

Idea: Distinguish the EI Fishing Tournament from the highly competitive Big Rock Fishing Tournament occurring a few weeks earlier

Product: I wrote, shot, edited, composed music and voiced this spot which was later placed on gas station ad slots at boat friendly gas stations

Result: The spot was viewed over a million times during its 1 month run, and registrations for the 2021 Emerald Isle Fishing Tournament were 23% higher than the previous tournament